According to Gallup, “brands that successfully engage their customers realize 63 percent lower customer attrition and 55 percent higher share of wallet.” And a prime way to engage customers is by using games that reward them for playing – and shopping -- with you. What exactly is gamification and how can you use it to your and your company’s advantage?
Gamification is /ˌɡāmifəˈkāSHən/. Noun - the application of typical elements of game playing (e.g., point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.
Gamification triggers real, positive human emotions like happiness, intrigue and excitement. These positive emotions related to interactions with your brand lead to more sales, better engagement and more customer loyalty.
Attract New Customers
Attracting new customers is harder than ever, consumers are overloaded with thousands of advertising messages each day. Fight through the noise by going above and beyond the traditional advertising messages. Bring the fun back into your marketing plans with enticing incentives and easy-to-play games. Need more convincing? 69% of consumers say that they’re more likely to try a brand if it gives rewards (Social Annex).
Educate Customers & Promote New Products
Instead of creating ads that talk about how your business is different. Create a quiz or game that challenges your customers knowledge of your company, industry or product. This type of gamification allows you to engage with your customer base and collect valuable data.
Use gamification methods to create a loyalty program that frequently and positively engages your customers for their loyalty. Allow customers to earn rewards for shopping, servicing and buying new products.
Increase brand awareness through gamification methods like referral programs where engage your current customers and find new ideal customers. When your customers are sharing your brand for you (because they’ll earn for referring!) , you’re tapping into a gold mine of potential customers who think and spend like your current customers. They also see that you’re a brand does more than “sells” at their customers, you become a company that values its customers opinions and loyalty and rewards them for it!
What do you think? Are you in need of more exciting ways to market to new customers and retain customers? Do you want to try some of the latest gamification methods with your customers? Contact us today!