Referral programs are one of the most effective and commonly talked about ways to generate more business. In a standard referral program, the type that have been around for countless, you reward someone for sending a potential customer your way. However, thanks to the new wave of social sharing and digital tracking, referral programs have evolved and yours should too.
A referral program needs 3 specific ingredients for success at any dealership; a great product, impeccable customer service, and a platform that makes the referral process incredibly simple for dealership and customer alike. Discover how we helped Bettenhausen combine all three for a seamless and engaging referral program that drives more than 50 vehicle sales every month.
It's 2017 and when it comes to buying a set of wheels, women are leading the way in purchases, currently 85% of all car buying decisions are influenced by women, but women represent an extremely small portion of auto executives. What do those two facts have to do with each other? When you've got a lack of representation in the overall industry then you're likely to fall short in your ability to understand what compels a woman to buy a car.