Incentives are valuable tools for driving employee engagement, performance, customer retention and finding new leads… as long as they are implemented and tracked correctly.
Great customer experience is a major competitive advantage that drives new sales and helps you retain your customers which can be challenging in the digital era. Audiences are presented with more options than ever with just the click of their phone. It’s important for businesses to address the issues that can cause churn and to understand what motivates customers to stay loyal to ultimately drive more customer retention.
According to Gallup, “brands that successfully engage their customers realize 63 percent lower customer attrition and 55 percent higher share of wallet.” And a prime way to engage customers is by using games that reward them for playing – and shopping -- with you. What exactly is gamification and how can you use it to your and your company’s advantage?