Beyond your stellar service and team because we already know that 83% of happy customers would refer but only 23% actually do... so what can you do to start capturing back that lost 68% of business?
Asking for referrals can be awkward. Even if you have an awesome product and amazing customer service; there’s always the fear that you can come off desperate, aggressive or even annoying to a customer.
The good news? Your customers actually want to give you referrals. According to an Advisor Impact study, 83% of satisfied customers say they would be more than willing to refer you and your company to their friends, colleagues and industry peers.
Your brand champions exist, you just need to find them.
Referrals are the holy grail of customer acquisition. Referral leads close faster, buy more and stay longer with significantly less effort than non-referred prospects. So how can you start increasing your referral lead generation? Here are 5 ways to grow your referral business.
- Shiv Singh, Senior Vice President of Global Brand and Marketing Transformation at Visa