How Much Buying Power Do Women Have In The Auto Industry?

Are you effectively marketing to your most influential buying audience?

It's 2017 and when it comes to buying a set of wheels, women are leading the way in purchases, currently 85% of all car buying decisions are influenced by women, but women represent an extremely small portion of auto executives. What do those two facts have to do with each other? When you've got a lack of representation in the overall industry then you're likely to fall short in your ability to understand what compels a woman to buy a car.  The majority of women would rather receive a root canal than buy or service a car at a dealership, seriously? Obviously, this dread of dealerships isn’t good for business.

Download our infographic today to discover how to best market and sell to your most powerful buying audience.