Incentive programs have been around for years because, simply put, they work. The ability to gamify your partners into “above and beyond” performance is not an easy feat and there’s no reason to reinvent the wheel. People are motivated by a lot of things, one of them being money. Money can buy freedom, things, experiences, food, and the list goes on. And while we understand that money motivates, it’s equally important to understand what makes a channel incentive program truly effective with an ROI that wows.