loyalty

4 Ways that Gamification Transforms your Customer Retention and Loyalty

4 Ways that Gamification Transforms your Customer Retention and Loyalty

According to Gallup, “brands that successfully engage their customers realize 63 percent lower customer attrition and 55 percent higher share of wallet.” And a prime way to engage customers is by using games that reward them for playing – and shopping -- with you. What exactly is gamification and how can you use it to your and your company’s advantage?