Here’s a question we hear often: Build a referral marketing program in-house or invest in a more dynamic solution? A happy army of customers can do a lot of legwork for you and a strong referral program and network can even improve your overall marketing efforts.
Referral programs are one of the most effective and commonly talked about ways to generate more business. In a standard referral program, the type that have been around for countless, you reward someone for sending a potential customer your way. However, thanks to the new wave of social sharing and digital tracking, referral programs have evolved and yours should too.
“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” – Jim Rohn, Motivational Speaker
A referral program needs 3 specific ingredients for success at any dealership; a great product, impeccable customer service, and a platform that makes the referral process incredibly simple for dealership and customer alike. Discover how we helped Bettenhausen combine all three for a seamless and engaging referral program that drives more than 50 vehicle sales every month.
Referrals are amazing, awesome and without a doubt the most sought after compliment to our services and products, but are any of us really focusing on the power of referrals, making plans to increase and grow our referral business? And if you are, how are you tracking and optimizing on your referral business in the digital era?