Here’s a question we hear often: Build a referral marketing program in-house or invest in a more dynamic solution? A happy army of customers can do a lot of legwork for you and a strong referral program and network can even improve your overall marketing efforts.
Employee referrals programs are important for many reasons.
These programs give your employees a strong sense of community, inclusion, and they let your staff know their opinion is valued. Finding quality talent quickly and efficiently is top of mind in most, if not all organizations. Referrals can be the driving force behind new, more qualified employee acquisitions.
But, do you really know how valuable employee referrals are to your company? Below are 23 statistics about employee referrals that you can’t afford to ignore!
Referral programs are one of the most effective and commonly talked about ways to generate more business. In a standard referral program, the type that have been around for countless, you reward someone for sending a potential customer your way. However, thanks to the new wave of social sharing and digital tracking, referral programs have evolved and yours should too.
You’ve got good inventory, a solid sales plan, a good team, and great customer service but you’re still not increasing sales like you want to or need to. What gives and what else can you do besides pump even more money into your current extremely saturated marketing channels? Refocus on Referrals. Why? Because statistically, you are NOT optimizing on your referral business like you should be and your salespeople are not asking, meaning you're missing out on some of your most profitable customers.
A referral program needs 3 specific ingredients for success at any dealership; a great product, impeccable customer service, and a platform that makes the referral process incredibly simple for dealership and customer alike. Discover how we helped Bettenhausen combine all three for a seamless and engaging referral program that drives more than 50 vehicle sales every month.
Referrals are amazing, awesome and without a doubt the most sought after compliment to our services and products, but are any of us really focusing on the power of referrals, making plans to increase and grow our referral business? And if you are, how are you tracking and optimizing on your referral business in the digital era?