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Success Story

Driving Referral Business

The Chicagoland dealership used Incentivefox's automated referral program to generate more of their most profitable lead sources.


Referral leads generated



Vehicles sold


Total Campaign Profit

Their Story

Bettenhausen Automotive is no stranger to customer referrals. Having been Chicagoland’s only “One Price” Chrysler Jeep Dodge Ram and Fiat Dealer, Bettenhausen has achieved explosive growth and with that, a loyal customer base that sends friends and family members to the dealership daily but they needed a way to streamline and track their referral efforts.

Their Goal

More referrals, less hassle

Find a way to better manage their already powerful brand advocate audience and continue to increase referrals and brand awareness.

It’s even beyond the trackable features, the power of someone bringing out their personalized Bettenhausen Visa® Prepaid Card at the bar or the store and grabbing someone else’s attention each time is what we really find exciting and beyond valuable. And our top salesperson sold around 340 vehicles last year and he had the MOST referrals in the platform, coincidence? I think not.
— Jack Cochonour

Their Solution

Simplifying and Streamlining

Incentivefox’s reward fulfillment allows for a more efficient and streamlined process, making the process more intuitive and instantaneous for customers while creating a more powerful local presence through brand recognition tools like their custom app and Visa Prepaid Reward Card.

Products used

  • Referral Rewards Program Landing Page
  • Referral Rewards Program Smartphone Application
  • Custom Visa Prepaid Card and Carrier 
  • CRM/DMS Integration
  • Text Message Notifications
  • Automated Email Notifications 
  • Reward Fulfillment

Goals Met

  • Raise Brand Awareness
  • Generate More Quality Leads
  • Increase In-Store Sales 
  • Develop Customer Engagement beyond "selling"
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Their Success

Revved Up Retention and Sales

  • 4,750 Targeted Customers
  • $7,560 Incentivefox Campaign Costs
  • $102 Marketing Cost Per Lead (74)
  • $106 Marketing Cost Per Vehicle Sold
  • $127,800 Estimated Gross Profit
  • 71 Vehicles Sold

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