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What is Decision Science?
According to Econsultancy, for every $92 spent acquiring customers, only $1 is spent converting them. In today’s ever-changing digital environment, we have become so focused on collecting leads en masse that we have failed to create quality relationships that become loyal customers.
This simple five question survey combined with an incentive and clear call-to-action, to help the dealership improve their customer interactions, is endorsed by years of psychology based research and applied scientific techniques. This will guide your sales team to successful interactions with each customer, thereby creating more closing opportunities. Backed by the science, and the man (Dr. Howard Moskowitz) that transformed the spaghetti sauce industry through horizontal segmentation, research has found that the emotional part of our brain makes choices much quicker than the rational part. When a business embraces this subconscious focused methodology, their rate of success can be significantly improved and customers tend to show loyalty to their brand.
This automated process works entirely behind the scenes. The customer is offered an incentive to help the dealership improve their customer interactions. Once the survey is completed, a sales representative is sent a list of topics to avoid, along with positive conversation starters and best practices to help put the customer at ease and ensure your sales team delivers the best buying experience.
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