Here’s a question we hear often: Build a referral marketing program in-house or invest in a more dynamic solution? A happy army of customers can do a lot of legwork for you and a strong referral program and network can even improve your overall marketing efforts.
Employee referrals programs are important for many reasons.
These programs give your employees a strong sense of community, inclusion, and they let your staff know their opinion is valued. Finding quality talent quickly and efficiently is top of mind in most, if not all organizations. Referrals can be the driving force behind new, more qualified employee acquisitions.
But, do you really know how valuable employee referrals are to your company? Below are 23 statistics about employee referrals that you can’t afford to ignore!
Referral programs are one of the most effective and commonly talked about ways to generate more business. In a standard referral program, the type that have been around for countless, you reward someone for sending a potential customer your way. However, thanks to the new wave of social sharing and digital tracking, referral programs have evolved and yours should too.
We heard your praise from our original 25 motivating referral, customer loyalty and great business quotes blog and we’re back with 25 more because sometimes you just need a little reminder of why you do what you do everyday!
The grind is tough and we’re here to keep you motivated!
Picture it – It’s Monday morning. Employees are trickling into the office one-by-one. Most look as if they fell out of bed and threw on the first thing they found on the floor. Occasionally, you find that well-dressed, excited and bright-eyed employee who is ready to take on the week. What if you could make carbon copies of this individual? Would you? What if you could mimic that same positive attitude and infect others with this behavior that seems so hard to come by?
Asking for referrals can be awkward. Even if you have an awesome product and amazing customer service; there’s always the fear that you can come off desperate, aggressive or even annoying to a customer.
The good news? Your customers actually want to give you referrals. According to an Advisor Impact study, 83% of satisfied customers say they would be more than willing to refer you and your company to their friends, colleagues and industry peers.
You’ve got good inventory, a solid sales plan, a good team, and great customer service but you’re still not increasing sales like you want to or need to. What gives and what else can you do besides pump even more money into your current extremely saturated marketing channels? Refocus on Referrals. Why? Because statistically, you are NOT optimizing on your referral business like you should be and your salespeople are not asking, meaning you're missing out on some of your most profitable customers.
“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” – Jim Rohn, Motivational Speaker
A referral program needs 3 specific ingredients for success at any dealership; a great product, impeccable customer service, and a platform that makes the referral process incredibly simple for dealership and customer alike. Discover how we helped Bettenhausen combine all three for a seamless and engaging referral program that drives more than 50 vehicle sales every month.