In the wake of the newest Facebook algorithm - it may be time for your brand to refocus some of it’s energy and budget into referral marketing.
Picture it – It’s Monday morning. Employees are trickling into the office one-by-one. Most look as if they fell out of bed and threw on the first thing they found on the floor. Occasionally, you find that well-dressed, excited and bright-eyed employee who is ready to take on the week. What if you could make carbon copies of this individual? Would you? What if you could mimic that same positive attitude and infect others with this behavior that seems so hard to come by?
Asking for referrals can be awkward. Even if you have an awesome product and amazing customer service; there’s always the fear that you can come off desperate, aggressive or even annoying to a customer.
The good news? Your customers actually want to give you referrals. According to an Advisor Impact study, 83% of satisfied customers say they would be more than willing to refer you and your company to their friends, colleagues and industry peers.
You’ve got good inventory, a solid sales plan, a good team, and great customer service but you’re still not increasing sales like you want to or need to. What gives and what else can you do besides pump even more money into your current extremely saturated marketing channels? Refocus on Referrals. Why? Because statistically, you are NOT optimizing on your referral business like you should be and your salespeople are not asking, meaning you're missing out on some of your most profitable customers.
“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” – Jim Rohn, Motivational Speaker
A referral program needs 3 specific ingredients for success at any dealership; a great product, impeccable customer service, and a platform that makes the referral process incredibly simple for dealership and customer alike. Discover how we helped Bettenhausen combine all three for a seamless and engaging referral program that drives more than 50 vehicle sales every month.
A myth by definition is "a widely held but false belief or idea. /miTH/ - noun." And with referral programs slowly making their way into the digital era, complete with the ability to track and optimize unlike ever before, there are a LOT of myths still surrounding referral programs today, their efficiency and effectiveness. I'm here to help clear some of that confusion up. Here are 5 referral program myths - BUSTED!
It's 2017 and when it comes to buying a set of wheels, women are leading the way in purchases, currently 85% of all car buying decisions are influenced by women, but women represent an extremely small portion of auto executives. What do those two facts have to do with each other? When you've got a lack of representation in the overall industry then you're likely to fall short in your ability to understand what compels a woman to buy a car.
Referrals are amazing, awesome and without a doubt the most sought after compliment to our services and products, but are any of us really focusing on the power of referrals, making plans to increase and grow our referral business? And if you are, how are you tracking and optimizing on your referral business in the digital era?