“One customer, well taken care of, could be more valuable than $10,000 worth of advertising.” – Jim Rohn, Motivational Speaker
Asking for referrals can be awkward. Even if you have an awesome product and amazing customer service; there’s always the fear that you can come off desperate, aggressive or even annoying to a customer.
The good news? Your customers actually want to give you referrals. According to an Advisor Impact study, 83% of satisfied customers say they would be more than willing to refer you and your company to their friends, colleagues and industry peers.
Your brand champions exist, you just need to find them.
Referrals are the holy grail of customer acquisition. Referral leads close faster, buy more and stay longer with significantly less effort than non-referred prospects. So how can you start increasing your referral lead generation? Here are 5 ways to grow your referral business.
- Shiv Singh, Senior Vice President of Global Brand and Marketing Transformation at Visa